This qualification utilise the sound theoretical knowledge in marketing management and communication to ensure that marketing functions are effectively conducted in an organisation or business area.
This qualification is designed to provide practical introduction to working effectively within the area of marketing.
Clients would have the opportunity to acquire the critical skills and knowledge in both traditional and current marketing management. The course is also ideal for current marketing practitioners to gain deeper understanding and update of current marketing practices.
|Subject Code||Subject Name|
|BSBMKG507||Interpret market trends and developments|
|BSBMKG523||Design and develop an integrated marketing communication plan|
|BSBPMG522||Undertake project work|
|BSBMKG510||Plan e-marketing communications|
|BSBMKG515||Conduct a marketing audit|
|BSBLDR501||Develop and use emotional intelligence|
|BSBLDR502||Lead and manage effective workplace relationships|
|BSBMKG502||Establish and adjust the marketing mix|
|BSBMKG514||Implement and monitor marketing activities|
|BSBMKG501||Identify and evaluate marketing opportunities|
|BSBMKG506||Plan market research|
|BSBFIM501||Manage budgets and financial plans|