Advanced Diploma of Marketing and Communication

Program Description

This qualification reflects the roles of individuals who are able to provide leadership and strategic direction with the marketing function of an organisation. It is ideal for clients wishing to attain highly specialised knowledge and management competence in the area of marketing management.
Upon completion of this qualification, it is expected the learner would possess the skills and knowledge to analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies across all marketing functions.


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Subject Code Subject Name
BSBADV602 Develop an advertising campaign
BSBMGT616 Develop and implement strategic plans
BSBMKG609 Develop a marketing plan
BSBMGT605 Provide leadership across all the organization
BSBSUS501 Develop workplace policy and procedures for sustainability
BSBMKG603 Manage the marketing process
BSBRSK501 Manage risk
BSBWHS605 Develop, implement and maintain WHS management systems
BSBDIV601 Develop and implement diversity policy
BSBMGT617 Develop and implement a business plan
BSBMKG607 Manage market research
BSBMKG608 Develop organizational marketing objectives

Possible Job Outcomes

• Marketing Director
• Marketing Strategist
• National, Regional or Global Marketing Manager