Diploma of Marketing and Communication

Program Description

This qualification utilise the sound theoretical knowledge in marketing management and communication to ensure that marketing functions are effectively conducted in an organisation or business area.
This qualification is designed to provide practical introduction to working effectively within the area of marketing.
Clients would have the opportunity to acquire the critical skills and knowledge in both traditional and current marketing management. The course is also ideal for current marketing practitioners to gain deeper understanding and update of current marketing practices.


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Program Structure

Subject Code Subject Name
BSBMKG507 Interpret market trends and developments
BSBMKG523 Design and develop an integrated marketing communication plan
BSBPMG522 Undertake project work
BSBMKG510 Plan e-marketing communications
BSBMKG515 Conduct a marketing audit
BSBLDR501 Develop and use emotional intelligence
BSBLDR502 Lead and manage effective workplace relationships
BSBMKG502 Establish and adjust the marketing mix
BSBMKG514 Implement and monitor marketing activities
BSBMKG501 Identify and evaluate marketing opportunities
BSBMKG506 Plan market research
BSBFIM501 Manage budgets and financial plans

Possible Job Outcomes

• Marketing Manager
• Marketing Team leader
• Product manager Team Leader
• Public Relations Manager